Little Buddies
Branding ✶ Packaging ✶ Prototyping
As a dog owner of a spirited little Yorkie named Sparky, I wanted to create a pet food brand that I would genuinely trust and use myself. Little Buddies was built on the belief that dogs aren’t just pets, they’re friends, and that caring for them should feel thoughtful, joyful, and healthy. I used vibrant, eye-catching colors and friendly packaging to reflect that warmth while helping the product stand out on the shelf. The eco-friendly refillable bag system became the final touch, shaping a brand that supports both pets and the planet with the same love I give to Sparky.
