Chew & Heal
Interface DesignÂ
Chew and Heal came to life during my time at Click Industries as a rebrand of the original identity, with the goal of creating a more cohesive and consistent visual system across the brand. To guide the redesign, I researched competing dog brands on Amazon and identified opportunities to stand out while maintaining familiarity, including keeping the brand’s recognizable orange color. Product differentiation played a key role in the new system, using clear visual distinctions to organize product categories and improve clarity for customers. I oversaw all design aspects, including the Shopify website, customizing a template to ensure a unified layout and seamless experience across pages and devices.
