

*Initial concept design for this project, outlining key ideas and visual direction.

*Displaying all the posters together as a cohesive collection helps viewers fully appreciate the design. The concept was created to capture attention, even from people on escalators during busy days.

*This design was created for a large billboard concept, merging all the posters into a single cohesive display.

*The billboard design is so versatile that this social media post adapts the same concept, resized for social media formats.
