*It’s important to note that while the logo for this brand had already been created, the focus was on revamping the brand identity and updating the website to ensure consistency across all touchpoints.
*This is a preview of how the website would look across various devices, including a tablet, smartphone, and desktop.
*This is an example of the redesigned homepage, created to enhance the user experience and provide easier access to product categories for consumers and viewers. The video also showcases how the website would appear live, highlighting most of the pages. Each page was carefully sketched and organized before building the full storefront. Additionally, I provided direction to the design team for creating the homepage promo video, aiming to further elevate the brand’s presence.
